Targeting the Target
Brainstorming an effective marketing strategy is never easy work, you have to gauge who you think your target customers are, then spend time gathering and analyzing data about their consumer habits. As a marketer, your primary goal is to find ways to identify whom these people are so that you can create marketing campaigns that speak to them directly.
Here are some ways you can identify for your target audience effectively:
Who are your Competitor’s Customers?
Find out what kind of marketing campaigns work and which don’t by researching competitors in your industry. Not only will this inexpensive effort give you some ideas to follow for your own campaigns, this research will also reveal dark spots in your competitor’s process and present new directions for you to take your own marketing strategy. Just by going into business in the same industry, you’ll be going after some of your competitor’s target market; you should use them as an example to make your services and products better for your customers.
You won’t be able to connect effectively with your potential customers if you don’t have an open and honest dialogue going. Survey current customers, as well as members of your target market. Investigate how you can better present your product and/or service, and what aspects might be missing from what you’re currently offering. Once you understand things from your audience’s perspective, then you can begin to market.
Affiliate Marketing has been around since the beginning of the web; it is still an overlooked, but highly effective means to raise your brand awareness significantly and really zero in on your target customers. There are plenty of affiliate networks out there who operate on a PPC (Pay Per Click) or PPA (Pay Per Action) basis, it has never been easier to track interested customers.
By investing in targeted ads, business owners will see a significant bump in their user engagement, conversion, and sales. Most advertisements only reach whoever happens to come across a billboard, bus stop, or commercial; however, targeted ads can locate the people who are most likely to need your service based on location, demographics, interests, habits, and browsing activity. Another plus for targeted ads is cost. Targeted ads are far cheaper than most methods of advertising. Facebook and Google targeted ads have proved that a little can go a long way.
As a business owner, identifying your ideal customer can seem like an overwhelming task but it’s an important step in growing and improving your business, and with these four steps, the process doesn’t need to be overly complicated. Follow along and you’re well on your way to not only reaching new customers—but the right ones.