Good branding can increase the value of the product and the company itself. This is important because it makes you accessible for new customers, and makes you more familiar and recognizable for existing customers.
It is key to implement unified marketing to companies because of the growing complexity of media and marketing channels. Unified marketing campaigns integrates traditional marketing strategies such as advertising like print, television, and radio; and direct marketing with digital media such as social networks, blogs, email marketing, and online advertising.
Branding goes beyond a logo. When it comes to your brand you want to think about your entire customer experience; from your logo, your website, your social media experiences, to the way the consumer experience your staff. Every opportunity you have to elevate your content and increase your visibility is valuable.