The importance of eye-catching graphics.
Creating eye-catching graphic designs should make a connection both physical and psychological to the potential consumer. With that connection, this reassures consumers that their purchase is the right one.
The average consumer has a short attention span; so drawing them in with unique and creative designs can be the deciding factor into the consumer purchasing your products or services. Also keep in mind, capturing the attention of the consumer is important, but the overall packaging represents the brand, and if it’s perceived to be a low based Value Company then consumers will go elsewhere.