In a nutshell, Search Engine Optimization is the process which increases a website’s rankings in search engine results and subsequently increases site traffic and revenue. SEO is a strategic way for businesses to set themselves apart. With the correct use of SEO, your company can have 1,000 people actively searching for products and services like yours. The power of SEO is key in the success of any company in the digital market place.
Web Design is significant in defining your online presence. Even the smallest basic web design principles can have an immense effect on your success in the digital marketing place. As search engine algorithms, have evolved at ranking websites based off the quality of its content, web design has now become more important now more than ever. Through extensive research it has been proven that web design can have a major impact on your SEO metrics. These metrics can range from design detail or how an objects alignment influences the users time on the companies site as well as the site’s programming and the search engines ability to rank it appropriately.