4 Ways to Audit Your Company’s Social Media Presence

Google Yourself

Chances are, much of the web traffic to your company’s website will be coming from Google. With that in mind, when you’re beginning an audit of your social reach or setting goals, it’s important to start by Googling your company’s name. Doing so will let you know if there are other companies with similar names who rank higher than you do. It will also let you know if your company’s social media profiles rank highly or if you need to optimize them to reach more eyeballs.

 

Make Sure Your Profiles are On Brand

With so many profiles to maintain, some common oversights can hinder your overall strategy. One of those is by having profiles that don’t necessarily fall in line with one another, otherwise known as being “off brand.” Though different approaches are applicable to different platforms, certain aspects of your brand’s public image should be constant. Profile photos, logos, and tone are just a couple examples. Make sure you create one overarching, cohesive story for your brand before jumping full force into crafting strategies for each social network. With a general framework in place, you’ll find it easier to tinker with your brand’s public image when the time comes.

Pick a Target Audience

With so many profiles to maintain, some common oversights can hinder your overall strategy. One of those is by having profiles that don’t necessarily fall in line with one another, otherwise known as being “off brand.” Though different approaches are applicable to different platforms, certain aspects of your brand’s public image should be constant. Profile photos, logos, and tone are just a couple examples. Make sure you create one overarching, cohesive story for your brand before jumping full force into crafting strategies for each social network. With a general framework in place, you’ll find it easier to tinker with your brand’s public image when the time comes.

Create a Process

Now that you have a general idea of where you’re at and where you’d like to go, come up with a step-by-process in order to make managing social media efficient and effective. Consider who has the various passwords, how often you’ll post, what you’ll post and who will respond to messages and comments. This will vary depending on your company’s needs but having a plan and process in place will help you run a smooth operation.