A Guide To Instagram Ads

With over 500 million users worldwide, Instagram can be a major part of your company’s outreach to customers. The past few years have seen an expansion in the ability to run Instagram ads on the platform and the best part about it is ads look very similar to regular posts. By blending into the timeline, they’re more likely to be noticed by the people you’re trying to reach. With such a powerful tool at marketers’ disposal, we decided to make a step-by-step guide to running Instagram Ads:

  1. Getting Started

First, you’ll need a Facebook page for your company. Pick the “Ads Manager” option as it works for the vast majority of your needs as a marketer. You’ll be asked whether you want to see all campaigns or create a new one.

      2. Decide On the End Goal

As with any other form of marketing, you’ll want to think of what the end goal for your campaign. Thankfully, Instagram gives you a few options to choose from.

  • Boost your posts
  • Send people to your website
  • Increase conversions on your website
  • Get installs of your app
  • Increase engagement in your app
  • Get video views

After you pick one, you’ll be asked to name your campaign. Think of something memorable so that you’ll be able to refer back to them. This is especially important as your number of ads grows.

       3. Choose the Audience

Targeting the right people is important, regardless of the marketing method. Instagram ads are no different.  Instagram gives you a wide range of options which you can customize and combine at your discretion.

  • Location
  • Age
  • Gender
  • Language
  • Relationship
  • Education
  • Work
  • Financial Status
  • Home
  • Ethnic Affinity
  • Generation
  • Parents
  • Politics (U.S. only)
  • Life Events
  • Interests
  • Behaviors
  • Connections

       4) Choose The Placement

Since you’re looking to create an Instagram, when asked where you want to host your ad be sure to uncheck all of the boxes other than Instagram.

        5) Budget and Schedule

You can either set a daily budget or a budget that applies to the lifetime of your ad. After you’ve made your decision, you’ll want to specify the posting schedule. Then you’ll bid against other companies looking to reach the same audience. You can either set bidding as manual or automatic, as you vie

        6) Get Creative

At the end of the process, you get to let your creativity shine. This is where you decide you’re looking to post a picture, a video or a slideshow. Make sure to make your ad something eye-catching that’s sure to support your end goal.