7 Social media tips for a huge 2017
Social media is the best marketing tool for brands to have at their fingertips today.
It allows them to launch new and upcoming projects, and communicate with consumers and fans in a personal way for building better interpersonal connections. If your brand hasn’t started using social media, you’re losing a great opportunity to promote your brand and thereby increase the sales and popularity of your business. To ensure success in 2017, you may already have a new social media strategy for the next 12 months, but here are some tips to continue going into the New Year:
- Use analytics
There are also hundreds of tools to analyze your social media campaign success and failures. Use them. Many are free and part of the site itself, while others provide a third-party analysis. Don’t just collect reports; read them, translate them and turn them into action.
- Post timely
Know the best days and times to post for your industry and demographics. For many businesses, this is Monday through Friday at around 10am and 4pm. However, this will vary depending on whom you’re targeting. Do your research.
- Use images
People are becoming more attracted to images such as info graphics or easily digestible videos like those on Vine. Make use of color, but don’t overdo it. If you make a video, make sure it’s professional and high quality.
- Build a relationship
Don’t just preach at your audience, but engage them, get them involved and always promptly reply to outreach. Social media isn’t a soapbox, but a tool for engagement. It’s a two-way street.
- Build business alliances
Figure out other businesses that complement yours but aren’t direct competitors and show them some love on social media. You’re all in this together, and you never know when you could use an ally.
- Don’t entertain the trolls
Once your social media following gets big enough, you’ll have a few trolls and baiters. Handle them professionally, and know when to publicly respond, when to let it go, and when to delete their comments. Each action has a time and place.
- Strike a personal/professional balance
You don’t want to get too personal, but you don’t want to seem stiffly professional either. This is a precarious balance to strike, but when done well, makes fans think they “know you” in the right way. Don’t let emotions get the best of you and save that for your personal site.
- Grammar matters
Check, double check, and have someone else check each and every thing you put on social media. An embarrassing typo can cause a world of hurt and is easily avoidable. Have you ever left the “L” out of “public service?” Some guffaws are just too easy.