Fail Friday: What NOT to do When Advertising- The Shaming of the People
There are so many ads out there that create a mess of what they are trying to promote.
Shaming your customers and their lifestyle is never going to be effective towards winning their favor toward your products/services.
Shaming people because of weight issues, their gender or being just plain cruel is no way to effectively market.
In all reality, you would be distancing your potential customers from your brand because of offending them.
Make sure to ask yourself whether or not your statement, ad or photos are going to cause emotional damage to anyone who will be seeing or hearing about it. Once you know how to properly sensor your brand, being able to market your business will develop healthy relationships between you and your customers.