Modified Monday: Shell Gas Station
On this glorious Monday, we bring some interesting bits to share with you. We all know that business is consistently and rapidly changing. What’s popular today may or may not be popular tomorrow.
By the ever-demanding quest of society, businesses have had to conform to the requests of the demands. Let’s take a look at a company that reinvented themselves to suit the needs of their customers.
Are you familiar with the gas stations that are lit up in yellow and red with the huge shell-shaped logo? Well, that’s probably a Shell gas station where people tend to fill their car tanks and buy lottery tickets. However, most people aren’t aware of the fact that Shell once sold…shells.
We are not joking. In all actuality, in the 1830’s the owner at that time, Marcus Samuels, sold decorative seashells imported from the Far East. Later on, his sons expanded the company into an importing and exporting business and would import things from China such as silks, rice and copperware. Fast forward to the 20th Century, Shell merges with Royal Dutch Petroleum and the rest is history.
Now, we have our shell gas station that no longer carries shells. Instead, they keep your car filled with gasoline and your hopes high with lottery tickets.