Marketing to Baby Boomers
Baby Boomers are what we consider the older generation. Fifty-percent of the United States population will be over the age of 50 in a few years. Additionally, these Baby Boomers will have a large amount of discretionary income.
The great question would be: how do we channel their attention? We have a few tips to help you out.
The “O” Word
Never call baby boomers “old”. Don’t try to do it and don’t allude to it either. They do not want to be reminded of the number that represents their lifespan on earth. They like the inspiration for their future, and not placed directly on the spot about their age. Therefore, leave any references of “old” or “elderly” out of your marketing campaign when referencing baby boomers.
Baby boomers are stuck to their brand preferences. If they know the brand and trust it, they will remain committed to it. If you market towards them, you’ll likely have lifelong brand followers. They love to maintain a regularity with brands that brings back memories of the past. If they consider your brand as sub par, good luck grasping their attention again.
If you are seeking baby boomer attention, keep in mind that they are avid readers. The more information they could get their hands on, the better. They love to have everything in writing with neat, organized and clean designs. Feel free to over-explain, they love to know every detail and element before they fully invest in a purchase, brand or service. Try to steer clear from abbreviations.