3 Things to Know Before Selecting an Influencer
Influencers are everywhere, the challenging part is finding the person who is the right fit to represent your brand.
When thinking of your brand, who is the first face to pop into your mind?
Is the person famous? What are their hobbies? What does this person represent? How does this person carry themselves? What are their quirks?
All of this must be assessed before you actually settle on a person. Influencers can make or break your brand, this is why you must carefully select them. So here are a few tips to consider:
Relevancy for Target Market
The first thing you should think about is whether or not the characteristics of the person you want to select is relevant in any type of way to your brand. For instance, if your brand is in the fitness industry then you may consider a fitness blogger on Instagram. If your industry is within the fashion industry then you could pinpoint a fashion oriented YouTuber.
If you don’t have this relevant connection, then your message will be absolutely futile with little to no results.
Influencers May Take the Wheel
In order to have an influencer make an impact in the way your brand is perceived by their audience, they may need to take creative control in how they represent your brand. If the representation isn’t organic, the viewer’s attention may be diverted away from the brand. Viewers know when they are being marketed to, and they choose not be blatantly exploited. As you are selecting an influencer, the communication with how they would introduce your brand is important. Always remember that viewers don’t like gimmicky marketing.
Track Your Progress
As you know, data is everything within the marketing realm. Without knowing your numbers, you wouldn’t know how effective your efforts were. Therefore, in retrospect, you must look in to whether or not your selected influencer is helping you gain new ground as far as website visits, store visits or sales. Look at all data and analyze where the new or prospective customers are coming from. If you have several influencers, it may be helpful to find out where the links connect. This way, you could know if the investing in an influencer is helping to build your brand, or not.