3 Quick Tips to Prevent Content Overload

Words, words words.

All day. Every day.

Brands are constantly piling on lingo via. Email, Twitter, Facebook, and Instagram. It gets to the point where viewers and followers are frustrated with the amount of content being thrown in their faces.

They always say that “less is more”. As marketing perpetually elevates into various formats, there will be a great inflow of content, wreaking havoc on the minds of your followers.

No one wants to be constantly bombarded by info that requires severe analytic thought. Many times, people are browsing through their emails and social media feeds looking for a quick and basic read. They’re hardly thinking about what they’re reading.

Therefore, your main goal should be to get to the point quickly and effectively. Your word choice is everything. Being too vague could either lead your reader to the realm of boredom or they could just blank out after a while. Meanwhile, being too specific may come off as seedy and forceful. There has to be a medium!

Here’s what you can do to prevent overloading your messages with content:

  1. Get to the Point: Let your reader know immediately why they’re reading something.
  2. Use layman’s┬áterms: Don’t get so fancy with your language that would require the reader to use a dictionary.
  3. Layout: Keep sentences concise and simple while maintaining a neat and legible structure.

By keeping these three tips in mind, you will be able to draw the attention you want without confusing your reader. There’s no need to be excessive. Keep the content simple.