Convincing your Customer
Closing a deal is a tough task to accomplish. We have those customers who are chronically indecisive and those who are looking to drive a hard bargain. It all comes down to acknowledging what they want and knowing how to provide it to them.
The safest way possible is assurance. Let’s face it, we work hard to earn our living. So, how do you convince your customers to part ways with their funds and invest in your product? By giving them the opportunity of having a choice.
You may be thinking to yourself, “Well, no one is placing them under duress!” But pause for a moment and think about what consumers experienced in the past.
Consumers would purchase a product that promises to do something. The consumer would then proceed to take the product home, only to be utterly disappointed with the product. The consumer is not able to go back to the store and give back the item because it has been used and the store owner would refuse to take it back.
In circumstances such as those, consumers have become vigilant in the way they make purchases. They no longer want promises without proof and they don’t want to be stuck with a product if it doesn’t work out. So, as a brand new business owner, what are you to do?
Your go-to phrases should be:
“Guaranteed results or your money back” and, “No questions asked refund”.
You are placing your brand and your company in a difficult position by letting your customers have free-reign, but if you believe in your product and the benefits it offers, then what is there to be afraid of?
By giving the power to the buyer, you offer a sense of reassurance that they aren’t stuck with something if they don’t like it. It doesn’t hurt to give someone the chance to fall in love with the product just as much as you do. If they don’t love it as much as you, then you can use the opportunity to do better in the future.