Culture is King

Having a great company culture is more than just going on nature retreats, and having sushi catered every day. Company culture is having a defined set of values that the company upholds in their day to day proceedings. Having a strong and defined company culture can help increase employee satisfaction, as well as attract qualified employees to your company.

In the market, a brand identity or company culture can make or break a company. Having a great culture will create a successful business overall.

Indeed’s employee review database was analyzed and organized, based on company culture and overall satisfaction. The top 15 companies are as follows.

  1. Nike
  2. HEB
  3. Walt Disney Parks and Resorts
  4. Boys & Girls Club of America
  5. Starbucks
  6. Apple
  7. H&R Block
  8. Total Quality Logistics
  9. Chick-fil-A
  10. Coldwell Banker
  11. The Walt Disney Company
  12. Publix
  13. YMCA
  14. Costco Wholesale
  15. T-Mobile

It is clear that each of these companies are heavy hitters in their respective market. What makes them so successful is their, dedication to their individual identity. a companies character will be a person’s first insight into the type of company it is.

Nike does this well, everyone knows the iconic swoosh, and their tagline ‘Just Do it’. Their design standard is another component that contributes to their company culture. It is clean, clear, and inclusive. A simple Google search will give you multiple examples of the diverse range of people they represent their brand with.

Brand consistency will yield the strongest company culture. Have a clear set of goals that you want to accomplish in your company and you will attract customers and employees that align with these values.