5 Mobile Marketing Trends to Leverage

Everyone is on their phone. In fact, the number of mobile phone users in the world is expected to pass the 5 billion mark by 2019. We use our mobile phones for everything. We watch videos, text our friends, check Facebook, shop on Amazon, send emails, take pictures, and everything else in between. Businesses want to follow customer attention and in today’s age, that means being able to reach the device in everyone’s hand.

Social Media

The average customer will spend more time on social media in their lifetime than they will spend eating, drinking, and socializing face to face combined. Whether or not this is good in the grand scheme of things is up for debate, however, there is no denying this is the reality today. Businesses need to know how to engage with customers on Facebook, Twitter, Instagram, SnapChat and get a jump start on future platforms.

Rich Communication Services 

What started as Short Message Service (SMS) quickly followed with Multimedia Messaging Service (MMS). Although MMS allows you to send videos, photos, and audio, Rich Communication Services (RCM) takes MMS to the next level by adapting the media to the specific type of device receiving it. So Android users, for example, won’t receive iPhone content they can’t open. Instead, RCM adjusts accordingly to the receiving end, with coupons, images and videos fitting perfectly on the phone’s screen.

Video

Video is dominating. In fact, by 2019 video will account for more than 70% of all mobile traffic. Video induces engagement and trumps the old adage that says a picture is worth a thousand words by a whole lot. Everywhere you look video is being added to platforms, from Facebook’s and Instagram’s live videos and stories to LinkedIn’s recent push for video. With the major social media companies backing this type of content, the time to invest in video is now.

Voice

The convenience of voice is unmatched. Whether listening to a podcast on the go or calling out to your personal assistant (i.e. Alexa,) voice is the technology to get involved with sooner than later.

Mobile Wallet

Who prints out boarding passes, coupons, or event tickets anymore? Your phone makes everything easily accessible and so it then becomes up to companies to find ways to incorporate it into their customer service and marketing functions.

Takeaway

We are extremely mobile dependent. From the time we get out of bed to the moment we lay back in it, our phones are attached to us 24/7. Understanding the power of mobile and utilizing some marketing techniques to leverage that power will help you follow as well as maintain customer attention.