The Importance of Video in Today’s Marketing World

Video is both visually appealing and engaging. It’s storytelling features attracts an audience, helps deliver a message and compels engagement.

Video is King

  • Internet video traffic will soon account for 80% of all consumer web traffic
  • 75 Million people in the U.S. watch online videos every day
  • Videos are shared 1200% more than text and images combined
  • Videos on social media pages increase end-user engagement

Attracts Customers

Video’s visual component attracts viewers to watch and if a viewer likes a video enough, he or she will be compelled to share it with their network, and then their network will share it with their network, and so on and so forth. With the simple, shareable medium of video, companies and individuals can reach their audiences and ultimately, gain customers.

The Simplicity of Video

The best part of video content is that literally anyone can create videos! Educate potential customers about your product/service with a quick demo video or provide your audience a quick tour around the office and give out promotional items in a live video on Facebook.

The Future of Video

Video is here to stay. Use this medium to your advantage.and engage with your audience and compel them to do the “work” for you by sharing your funny, thought-provoking and/or informative content!