Utilizing Live Video for your Business
Video marketing is on the rise and live video is front and center. Live video is attractive because of its simplicity. All you need to create a live video is an idea of what you want to talk about, a smartphone with a decent camera, and a target audience you want to reach.
Live Video Features
- Engagement. Reactions, comments, and viewer numbers shown in real-time allow for prompt responses–a kind of Q&A throughout the live streaming.
- Brand awareness. Brand awareness comes after you capture your audience’s attention. Subtle (or not so subtle) references to your products/services act as your call-to-action.
- Creative freedom. Q&A session, demo sessions, broadcasting community involvement, promoting campaigns, informative discussions, tours around the office, daily shows — the sky is the limit on what you decide to show via live video.
The unique content provided through live video streaming is unmatched with its authentic, raw, unedited human-to-human connection. Live video’s cost-effectiveness allows for anyone, from a small business to an up and coming influencer, to get involved and the time to get on this latest trend is now. Facebook is the clear leader in live video streaming, but other platforms are also worth mentioning include Instagram, Periscope, and YouTube.