Why you Should Use Facebook Ads to Grow your Business
Facebook is the number 1 social media platform right now with an average of 1.4 billion daily users. That’s roughly 19% of the world’s population using this one site/app. While Google is still a great place to advertise, Facebook should be the place you start your pay-per-click (PPC) campaigns in 2018.
Your Customers are on Facebook
80% of all Internet users use Facebook so more likely than not, your customers are on Facebook. And not only are they are Facebook, they are spending a whole lot of time on the site, multiple times a day.
Targeted Form of Advertising
Facebook Ads can target users by location, demographics, age, gender, interests, behavior, and connections. Apply behavioral and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (retargeting), and who can afford to buy your stuff (demographic targeting).
Facebook Advertising is Affordable
With just $5 you can reach 1,000 people. What traditional media platform can say the same?
Increases Revenue, Sales, and Leads
This extreme form of targeting is great because your business is able to reach people who are genuinely interested in what you have to offer, whether it be a product or service. Businesses who use Facebook ads correctly can expect to see their revenue, sales, and leads increase. In order to do that, you will need to invest in time (and possibly money) to learn about Facebook ads’ dos and don’ts.
It is wise to position your business where the customer is and since the customer is on Facebook, that’s where you need to be.