Podcasts are Making a Comeback
Podcasts are awesome. They offer the ability to both create and consume content all while allowing you to do other activities such as driving, cooking, and running. With podcast’s flexible medium for content, now is the time to tune in.
Podcasts have a voice; a real, live, human voice with inflection, emotion, and emphasis. The communication power of podcast is unmatched, especially compared to the written word, as it is often misinterpreted. The ability to hear a story straight from the source, rather than reading the words and interpreting them is powerful. Podcasts offer an organic, real-life conversation about a wide range of topics listeners are interested in. And because listeners tune into topics they are interested in, in-depth conversations are welcomed and time does not become a constraint.
We live in a fast-paced, on-the-go world, and because of this, podcasts are thriving. Podcasts go where you go. You don’t have to plan your life around podcasts; you plan podcasts around your life. On your hour-long commute to work, during your daily workout routine or while you’re cooking dinner, you control your podcast schedule.
Most podcasts are set up like a TV or radio show, with different episodes and series focused on varied topics featuring special guests. Virtually any topic is available in podcast form so the choice of topic is yours.
Podcast’s Growth and Future
Podcasts aren’t new, in fact, they’ve been around for more than a decade. The fact of the matter is that podcasts connect in ways that other content cannot. Video requires one’s complete attention, while the written word’s message is often misinterpreted. In general, the future for podcast and voice looks very bright and it’s time to tune in.