From YouTube to Twitch: Why Some YouTubers are on Twitch
Twitch is a popular live streaming video platform that has been exponentially growing. Ever since YouTube announced monetization changes, Twitch has seen more eyes on their site. And it’s not just small YouTube creators that are posting on Twitch, it’s also big names such as PewDiePie, Smosh, and Markiplier.
YouTube’s Monetization Changes
YouTube’s recent monetization change has upset quite a few YouTubers, so much so that many even claim it served as last week’s YouTube headquarters shooter’s main driver. The group most impacted by the monetization changes are small creators, as many of them are no longer eligible to monetize their YouTube channel and videos. The new rule states that in order for creators to be eligible for the Partner Program, they must have a total watch time of 4,000 hours in the past 12 months and a minimum of 1,000 subscribers. Naturally, there has been backlash from smaller YouTubers.
Moreover, YouTube is also addressing videos that have caused negative publicity for the platform such as top YouTuber PewDiePie’s racist comments last year and Logan Paul’s recent disrespectful video in Japan. Advertisers started pulling out of YouTube because they didn’t want their ads to somehow end up being associated with videos such as the ones listed above. In an attempt to help draw back advertisers, YouTube is using an algorithm to filter videos into a plethora of different categories. These categories can be chosen by advertisers and filtered out so the videos within them never get monetized. Thus, channels that aren’t “family friendly” are being systematically forced off YouTube for those who are.
Turning to Twitch
Many YouTubers are turning to other outlets, such as Twitch, to make content for their userbase and earn some money from it. With advertisers ruling what content is “good” and what content is not, creators with not so “family-friendly” videos have opted for Twitch. These creators have found that they are earning more money streaming on Twitch than they would on YouTube because their videos would likely to be demonetized in accordance with YouTube’s push for “family-friendly” content.
Some are wondering if Twitch will ultimately overtake YouTube. It’s still too early to tell, but YouTube definitely has competition on its hands.