Hashtags 101

Hashtags, everyone uses them but most of us ask the question, how do they really work? When used properly hashtags can optimize a business and even draw attention to a brand, product, or service. Although hashtags started on Twitter, they now live on other platforms. In order to make the best use of hashtags, every business need to have a strategy in place, unlike some marketing tactics, hashtags are not one size fit all. While any word or phrase can be turned into a working hashtag, as long as it has the # placed in front of it, not every word or phrase is an effective hashtag. Here are a few tip that can turn any hashtag naïve into a hashtag native.

 

Reach & Engagement

Hashtags help businesses attract their target audience by expanding the brand’s reach. When  potential customers search specific hashtags on social media, the chances of them stumble upon a particular business or product increases. An added bonus of hashtags is that they can improve your company’s click through rate over time; posts with hashtags receive twice as much engagement as those that don’t. Hashtags streamline the process for potential customers to discover your brand, when a brand is visible and easy to find on social media, the chances of a customer visiting the website and ultimately making a purchase increases.

 

Boost Your Brand

One of the best business strategies for hashtags is creating a branded hashtag that you can use for all your posts. The purpose of a branded hashtag is to expand the visibility of your brand. Using hashtags can also enhance your brand’s credibility by increasing your online presence and tracking your online impressions. By implementing these tactics you can boost awareness of your company’s brand and have the opportunity to connect directly with consumers and influencers.

 

Hashtag Hazards

Like with most things, too much of a good thing is never good, while hashtags can benefit your business there is a down side. Using too many hashtags can be a bit of an eye sore, by putting a few hashtags in your comments, you can keep the clean look of your posts. Another thing to look out for is the type of hashtag you use, many companies have made the mistake of using a hashtag that’s relevant to their post but was really created to be used in a different context. Make sure you find the source of the trendy hashtag you want to use on your post so you can avoid any chances of a miscommunication with your brand’s audience.

 

Hashtags are an essential part of a marketing strategy; if your brand hashtag blindly, your marketing may not be reaching its full potential on any given platform. Use the tools and hashtag suggestions detailed in this post to form your own list of high-performing hashtags that will extend your reach and keep your audience engaged!