3 Writing Tips for Business Blogging
Many businesses have taken to blogging as a way to increase their SEO, but If writing isn’t your strong suit then creating blog posts for your business can be a bit of a burden.The good news is, almost every business blogger feels this way at one point or another, luckily there are a few tricks of the trade that can turn any writing newbie into a professional. Here are 3 tips for writing the perfect business blog.
A great start
Although it’s encouraged that people “don’t judge a book by its cover:”, those rules don’t apply for blogs. Studies have indicated that businesses can expect their blogs to hold the average reader’s attention for 4 seconds, during that time people can only gather the cover image, the title of the blog, and maybe the formatting. A stellar title is sure to entice any reader, you definitely want a pick a title that piques your audience’s curiosity and leaves them wanting more. It’s also important to consider a cover picture that evokes emotion. When an audience feels drawn to an image they’re immediately more inclined to read your blog. Last but not least consider writing in an easy to read format. No matter how captivating your content may be, if it’s hard to read it will turn off your audience.
Write what interest your audience
Oftentimes businesses overlook what their audience want to read, the best way to find out is to ask them! Many businesses have taken to social media to find inspiration for topics or input on current content. Businesses can also self assess by reviewing their most successful posts and copy what works. How ever you choose to come up the subject of your blog post be sure to always keep your audience’s interest in mind.
Data Data Data
Data establishes your blog’s credibility. Facts and figures are an indicator that your blog is heavily researched and the content is substantiated by professionals. Now more than ever people want quantifiable evidence in the blogs and articles they read; it’s your job to assure your audience that the information you’re providing them with is accurate. In the era of “Fake News” it doesn’t hurt to even include links to the your sources or a list of your references at the end of your blog post.
Nowadays every company is blogging, but not every company knows how to write an effective blog that will engage their audience and provide valuable content that will ultimately lead to a sale. Using our 3 tips, you’re well on your way to becoming a better business blogger. By implementing these strategies you should see an increase of clicks, time-on-page, and social sharing of your posts. Continue to hone your blogging skills by observing what strategies are successful, doing away with the unsuccessful ones, and trying to test new strategies to see how they work with your audience.