S.M.A.R.T goals for your small business

Get SMART! It can be helpful to take an organized approach to ensure your goals are both concise and realistic. The “SMART” approach to goal setting is described in-depth in Paul J. Meyer’s 2003 book “Attitude Is Everything,” and can be applied to anything from your small business to your social media activities. According to Meyer, the SMART goals are: Specific, Measurable, Attainable, Relevant, and Timely. Setting SMART Goals means you can clarify your ideas, focus your efforts, and make real strives when achieving your goals. Here is the breakdown of Meyer’s SMART goals.


Goals should be specific and state exactly what it is that you want to accomplish. It is difficult, if not impossible, to reach a goal that is not clearly defined. Specific goals address:

Who – who will be involved in reaching the goal?

What – what is it that I want to accomplish?

When – what is the timeframe for reaching the goal?

Where – what is the venue for accomplishing the goal?

Why – what reason or purpose do I have for accomplishing the goal?



It’s important to have measurable goals for many reasons, one of which is that there’s no better motivation than the pure excitement of counting down the days to achieving your goals. Assessing progress helps you to stay focused and meet your deadlines. Measurable goals can go a long way in refining what exactly it is that you want, too.



Goals should be attainable and reasonable. While there is no sense setting a goal that is impossible to reach, it makes a lot of sense to set one that will make you work hard and provide a challenge. Even if you have huge plans for the future, it is important to set attainable goals now that act as stepping stones to your long-term, larger goals.



Goals should be relevant, consistent with other established goals and timely for your business. A goal that is “relevant”, matches your other efforts, is worthwhile and is appropriate at this time. It is important to consider, “Does this goal matter?” If not, it may be a waste of time, effort and resources to try to accomplish the goal. Goals should matter and help you reach both intermediate and long-term plans.


A goal should be timely and include a “deadline” for reaching the goal. “I want to have 10,000 Twitter followers” is much less meaningful than “I want to have 10,000 Twitter followers by the end of the second quarter of 2019.” If you don’t have a time in which to reach your goal, you will be under no pressure to reach the goal and, as a result, may not ever be able to cross that goal off your list. Set a date and do everything possible to reach your goal by then.


Setting SMART goals is a great way make your business run smoothly. Implementing goal setting techniques can be applied to all facets of your life. SMART goals are a great way of getting yourself mentally prepared for what’s ahead both at home and in the office.