The internet has created a new world for marketing. If you want to spread your business’s goal and company awareness into the minds of your audience, your […]

Color palettes in advertisement create a specific consumer/brand relationship. When used properly, color choice can evoke certain connections to the consumer in relation to the brand and its […]

Direct to consumer (DTC) is when a company sells products directly to the consumer without any third- party interference. For example, if you manufacture your own clothes […]

Why use Marketing Analytics? Many companies want to optimize their consumer outreach, they want to be able to attract and retain customers, all while maintaining customer satisfaction. […]