Why use Marketing analytics?

Why use Marketing Analytics?

Many companies want to optimize their consumer outreach, they want to be able to attract and retain customers, all while maintaining customer satisfaction. So, where do you start?

Marketing analytics is the use of metrics to understand companies trends, demographics, or current issues. With the use of metrics, many marketers have been able to find opportunities for improvement based on analytical data. Numerous companies are given the opportunity to collect information such as bounce rate, landing rate, and click through rate –  all of this being useful when trying to achieve a higher ROI (return on investment) through Google Analytics.

Google analytics is an amazing program that uses Javascript tracking code to collect data about your web visitors. This can be either demographics or what type of technology they used to land on your webpage. Google analytics also helps when trying to achieve marketing efforts such as web page optimization.

Incorporating marketing analytics to your business can be very beneficial because you are receiving real-time data, getting a better understanding of your audience, identifying opportunities for improvement, and forecasting future results.

Good marketers do not rely solely on intuition when it comes to making marketing decisions, but rather on data analysis. As a business owner, one should be able to consider choices based on data and choose the best decision that will give them a higher ROI.

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