Public relations (PR) is when a professional helps a business or individual create and maintain a positive image or reputation. People within this profession maintain a positive […]

Thanks to the power of social media, politicians have been able to reach voters across the country. According to Statista, 79% of the U.S population uses social […]

Have you ever wondered why every Starbucks has the smell of freshly roasted coffee? They are playing with your sense of smell so you can make a […]

Have you noticed Snapchat has been consistently implementing a plethora of new filters and lenses to promote brands? From Amazon to Redbull to movie promotions, Snapchat knows […]

Personal selling is a strategy that a salesperson uses to persuade clients into purchasing a product or service. When it comes to selling, a salesperson constructs a […]