5 Buzz Words To Make You Sound Like A Marketing Guru
Whether you’re a newbie or an oldie, it’s important to use proper vocabulary when speaking to other marketers. If you nod along when a word comes up that you don’t know, you may give the wrong impression! Consider implementing some of these words in your vocabulary to put you ahead of the game.
When using geotargeting as a marketing strategy, you are targeting your demographic in a particular location. Depending on where your target audience is, you can carefully curate content that is relevant to that area. If you are a Florida based business, it would be a waste to promote your content online to consumers outside of Florida.
Ex.) “Lisa’s last post on instagram was geotargeting consumers in the Miami Beach location.”
Growth-hacking is a technique used when your current social media strategy isn’t working. The process of growth hacking requires you try out different strategies, one at a time, until one proves to be successful.
Ex.) “ I tried out 72 different growth-hacking techniques until one finally worked!”
- Competitive Benchmarking:
Competitive benchmarking deals with the analytical aspect of your marketing strategies. As a marketing guru, it is important to track your performances. By using a competitive benchmarking approach, you can compare your data performance to that of a competitor. There are some websites that may offer you this data to influence your decisions.
Ex.) “Thanks to competitive benchmarking, I was able to compare my cookie marketing strategies to other major bakeries, and make some adjustments to the way I market myself.”
KPI is an acronym for Key Performance Indicators. KPI’s are put in place to measure marketing growth of a company from a specific period of time. They are specific, measurable, and have a time frame to achieve what you desire.
Ex.) “ My latest KPI that I made for my company was to increase Instagram engagement through implementing interactive story posts by 30% over the fourth quarter of the year.
- Omni-Channel Marketing
Omni-channel is a term used to express all the different methods one can use to interact with their customers. These outlets can be social media content, website content, and even physical content like brochures. When using the omni-channel technique, it is important to keep all messages consistent amongst platforms.
Ex.) “Once I discovered omni-channel marketing, there was less confusion with what my company provided and more consistency in the way messages are expressed.”