Graphic Design Trends of 2019
Trends come and go, but brands must stay relevant and up-to-date with competitors in order to catch and keep the eyes of their audience. Have you taken note of the patterns, textures, colors, and format used by designers in 2019 to capture the attention of consumers?
Dreamy, vivid colors such as shades of purples, pinks, and teal blues can increase legibility when used in the correct, complementary order. The vibrancy and contrast of such vivid colors enables readability which serves as an opportunity to lure your audience into finding out more about your campaign. Using these relevant colors sets the mood and tone of your advertisement while influencing your audience’s mood and shifting their emotions. Mid to high contrast colors such as purple, pink and teal can give a futuristic look to your campaign and take the consumer on a trip through dreamworld.
3D graphics with vivid colors takes a dreamy, imaginative ad campaign to the next level. Advertisements utilizing the importance of depth and pop-out graphics, especially those with metallic and iridescent features can stand out while also staying relevant to the audience. 3D graphics with lush colors and original concepts have the power to create a mesmerizing effect that displays tastefulness and an eye for detail.
Spots, doodles, floating objects, and no borders give a fluid and light feel to your design. This technique of design leaves a lot of room to play with typography, making it the essential element to your campaign. Floating objects and doodles can let the eyes flow off of the ad, but with proper typography, you can grab the audience’s attention again. With solid colors throughout your ad flowing within contained objects such as spheres or squiggles, it may serve the audience better to stick with filled typography. However, outline typography is becoming more and more popular.
Find your brand’s theme for your upcoming campaign. What colors do you want to use? Read up on our color psychology blog post to learn more about that topic. With this information, try and embrace the power of 3D graphics, gif/video, fluidity, and floating objects in your design goal.