Black Friday Marketing Tips and Tricks

Black Friday is all about shoppers getting those sweet price cuts from their favorite products. It is no surprise that is considered to be the busiest shopping day of the year in the US since 2005. Black Friday is probably the best time to secure amazing deals on typically high priced products and services. Knowing this, it is important to understand the best way to market to these shoppers during Black Friday as it can bring a lot of regular customers to your store in the long run.

A little Black Friday History – It all started in Philadelphia. The term ‘Black Friday’ was used to explain heavy car and pedestrian traffic the day after Thanksgiving. Years later, the term was used to describe the day in which retailers began to turn to profit, going from being “in the red” (losses) to being “in the black” (profit).

Getting the attention of shoppers during this long weekend is very important since it is the day when most people start going on shopping sprees. This translates to lots of new customers for small businesses, if they market their products and services correctly. Here are a few tips on how to market your product and/or service during Black Friday:

  • Don’t just have your sales for products during Black Friday, extend your sales throughout the weekend and on Cyber Monday. This will allow your business to draw in more customers.
  • Offer sneak peaks of what will be on sale. This will entice the customer into shopping at your business during Black Friday. You will likely see an increase in traffic in your store and website as people browse the sneak peeks.
  • Offer flash deals, this limited time, highly discounted product or service will increase the sense of urgency in your customer and draw them into your business.
  • If you own a retail store, make Black Friday an event. Music, snacks, drinks –  all of these can make the Black Friday experience more enjoyable to both customers and employees.
  • Incentivize huge spending by offering a gift card or free item to any customers that spend a certain amount of money during Black Friday.

Black Friday is all about big savings and discounts, but that does not necessarily mean less profits for your business. If you manage to market your business the right way, your profits can stay black this Black Friday.

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