Best Superbowl Ads of 2019
Will 2020 beat the creativity of last year’s Superbowl ads? Let’s do a rundown of 2019’s Superbowl commercials to remind us of what this year is up against.
Most memorable: “The 100-Year Game” celebrated the 100th anniversary of the National Football League, ranking at number 1 on USA Today’s Ad Meter. The commercial features familiar faces to all NFL fans in honor of their 100th anniversary. Gathered around tables for a celebratory dinner, NFL commissioner Roger Goodall begins to give a speech to the players when the golden football falls from the commemorative cake, leading the players into a fumble.
Most creative: Game of Thrones teamed up with Bud Light to create an advert shading their competition, Coors Light, for using corn syrup in their beer! The elaborate scenes presented by the beer company invites GOT fans, as well as the rest of us, to learn the truth behind the brew, with complex CGI and a big budget.
Most controversial: All-star and professional tennis player, Serena Williams, partnered with the online dating-app Bumble for a commercial aptly titled, #InHerCourt, during 2019’s Superbowl. This commercial was designed to draw attention to new ways of thinking of relationship dynamics and women’s roles in general. Bumble declares women to make the first move, something often looked down upon. Serena Williams’ track record proves that a woman should never wait to make her move. Upon partnership with the founder and CEO of Bumble, Whitney Wolfe Herd, Williams invested in the app through her fund, Serena Ventures. Williams stated that “by joining forces with the Bumble Fund, we will continue amplifying female entrepreneurs and creating a place for them to personally and professionally champion their growth.”
Most anti-commercial commercial: Skittles decided to take a leap of faith last year in advertising for their campaign that would not be played during 2019’s Superbowl, but rather on Broadway. Leading up to the 2019 Superbowl, Skittles decided to take the high road and promote their product in a new form of advertisement, on the big stage. Viewers were encouraged to buy tickets to their play, which starred Michael C. Hall (aka Dexter), instead of anticipating their commercial break during the Superbowl. What better time than weeks before the Superbowl to let their fans know about the upcoming Skittles Commercial: The Broadway Musical.
For the upcoming Superbowl LIV, it is anticipated that Sabra will be advertising their hummus during commercial breaks! This will be the hummus brand’s very first entrance into the Superbowl spotlight and will be played alongside returning contenders such as Toyota, Hyundai, Coca-Cola, and many other familiar big brands.