How Social Media Gets People to Vote

Does anyone even have cable anymore? In the age of Twitter and Instagram, the political game dominates social media. And with social media being a tossup between Millennials and Gen Zers, the scrollers can spot BS from a mile away. All the better for finding a trustworthy presidential candidate, right? Well, there’s never a true consensus, only a majority vote. Either way, social media has increased voter turnout, especially among young voters in the past years of its emergence. 

Social pressure lingers into an online presence, causing a sense of community in those who participate in caring for their own future and the future of the people. This pressure forces most of those who feel it to not only vote but to pay attention to the issues at hand and how each candidate responds- again, they can spot the BS. On the same note, those who are engaging in social media politicking may already have the inclination toward understanding the election, candidates, etc. Social media provides these politically invested people a place to engage, share, and connect with others who are interested in delving deeper via campaigns, organizations, etc. 

Social media serves as a conduit for information to circulate regarding elections and certainly less misinformation than TV news. This increase in research stemming from social media may be why the voter turnout has increased among young voters in recent years, in addition to the engagement that social media provides from person to person. 

As with any indulgent technology, or activity in general, social media has its downfall which has led to compassion fatigue in many young adults. Regarding the presidential elections, social media is just another way of bringing people together to communicate about the big issues.