Pantone, Adobe, and the Climate Crisis

Pantone color of the year 2020 has been announced as Classic Blue 19-4052. It’s also one of TriSpark Media’s brand colors (oh yea). An easily processed color by both the eyes and the mind, Classic Blue represents the calmness, serenity, and peace the sky provides at dusk as well as the flowing waters of the ocean. 

“We are living in a time that requires trust and faith. It is this kind of constancy that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue that we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.” – Leatrice Eiseman, Executive Director of The Pantone Color Institute   

In challenging times of defensiveness against those taking advantage of our privacy in a technological age, Classic Blue serves as a reliable passage toward safety. But, as Eiseman stated in her explanation of this year’s Pantone color, Classic Blue should encourage us to look beyond the obvious and expand our thinking. Referring to Classic Blue as being a passage toward safety may be a bit paradoxical when discussing last year’s Pantone color choice, Living Coral. 

Classic Blue is reminiscent of Pantone’s Glowing Blue- a vibrant color reminiscent of the coral reefs which are dying more and more each year. The 2019 Pantone x Adobe campaign brought awareness to this 6 months after announcing the 2019 color of the year, Living Coral. Along with Glowing Blue, Pantone developed Glowing Yellow as well as Glowing Purple for their campaign, “Glowing, Glowing, Gone.” This campaign emerged as a collaboration between the color developer, Pantone, and creative software giant, Adobe, decided to create a challenge for those concerned about the underwater environment and the repercussions we as a society have caused and to demonstrate the damage done to living coral under the sea. This challenge resulted in a collaboration of creatives all around the world creating meaningful art using Adobe programming and Pantone’s glowing color series to portray the environmental crisis the living coral has faced.