Colorful Campaigns

In today’s advertising climate, using the adjectives “flesh,” “nude,” etc., to describe light beige, is being perceived as a brand’s ignorance of not recognizing the scale in which flesh and nude colors can be for many people. 

Tesco, a multinational general merchandise retailer, released an ad for bandages. Sounds fun, right? Well, Tesco is changing the game on this product. With a campaign reading “It’s About Bloody Time,” their new release of bandages (referred to as plasters by Tesco) celebrates various skin tones. 

This step toward inclusion also includes the product development of a dancewear brand, Ballet Black, which then partnered with a manufacturing company, Freed of London, to create pointe ballet shoes in bronze and brown shades. The steps toward inclusivity through the use of colors and shades have been well received and sets an example for brands.

Once an overall idea has been established, the little things about a product are what makes it connect with the consumer. With attention to detail and attention to the audience, accounting for what makes your product stand out will make all the difference once sold to consumers.