Six Important Principles of Social Media Marketing

It is not a secret that every successful business in this day and age has a social media presence. Even if it’s not a direct stream of revenue, having social platforms gives businesses a badge of trust and legitimizes them. More and more people resort to social media to vet a company or even make sure that it is legit. Companies who refuse to use social media often get left out and are discarded by potential customers. Whether or not your business has already embarked on its social media journey, it is essential to assess your approach to ensure that you’re getting the most out of it. We have compiled six steps you can follow for a more engaging social media presence: 

  1. Understand All Social Media Platforms
    There are several popular platforms today, so you must understand how they are used, their primary medium of communication, and, most importantly, who uses them! Take Facebook, for example, you will find that it’s primary user demographics are very different from a platform like Tik Tok, and to a lesser degree, Instagram. If you are clear on who you want to reach, focusing on the right social media platforms can save you time and resources.
  2. Have A Clear Voice
    What voice does your audience expect you to have? That is the key question you have to ask yourself before you start drafting the tone of your social media presence. If you target a young audience, you may want to have a more youthful tone, know the language being used by your potential customers, and stay on top of trends. If your audience is more mature or professional, you’ll need to adapt as well. You must represent your company’s values through your social media voice.
  3. Quality Over Quantity
    Many believe that the best way to get brand recognition or amp their company’s social media presence is by producing content consistently. However, that is not always the case. Your audience wants quality content that resonates with them and is consistent with what your business is offering. Sometimes, by producing excessive content, businesses forget their voice and become inconsistent and confusing, which may lead to a loss of credibility. 
  4. Data
    If you’re investing in your business’s social media presence, you must also invest in data tools, which allow companies to understand how social media campaigns are performing. From insights already integrated to the platforms to third party social listening tools, analyzing the data collected from your social media engagement is vital in understanding people’s interaction with your business, draft future campaigns, and even interact with your followers.  
  5. Understand How To Be Efficient
    Planning your social media calendar in advance will put your business ahead of the game. Many tools allow businesses to plan their posts and visualize how they will be seen by their audience. Having a set of topics and themes established for your feed will make everything else run smoothly.
  6. Engagement
    social media is not just about posting content for your audience, it’s also a place where you get to engage with your audience by commenting, liking, and reposting. Depending on your business nature, these interactions will vary, but consider that a company that can be relatable always has the upper hand.

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