Video Content on Social Media: Why all Brands Should be Doing It

The rise of social media in recent years has brands and companies realizing the importance of developing a social presence. Particularly, there has been an explosion of video content on social media. According to HubSpot research, 55% of people watch videos every day online, with 54% of people wanting to see more video content on their timelines. But with so much content being thrown at users, brands need to find a way to quickly attract their target audience. 

Video content has become the most shared type of content on social media, which makes sense; it’s easy to consume. A study done showed that videos generate 1200% more shares than text and images combined. Video content allows brands to be creative with themselves. It allows for a company, who may not have a physical product or service easy to explain, use high-quality production and a bit of innovation to create a compelling message that written content just wouldn’t provide. If they say pictures speak a 1000 words, can you imagine what you can say with a proper video? 

A Few Tips

Find your purpose – Before doing anything, have a conversation on the purpose of your video. A clear understanding of your purpose saves a lot of time during the production stages. There are various ways you could go about your video content, but understanding the “why” is important in achieving the goal of your video.

Keep it simple – Condense information down into easily digestible content for your viewers’ convenience and for them to capture in a short period of time. Informative and compelling messaging is still possible with a short, well-produced video.  

Tackle a trend – Videos can be a fun way for brands to join a trend and become a part of the social conversation. Content in today’s world is all about relevancy, and linking your video to the newest trends is central to creating that relevancy. 

High-quality authenticity is key – Low-quality videos risk the credibility of your content and could give your brand a bad look. You don’t need a whole camera crew and expensive equipment to get the job done, but proper lighting and sound are important. It’s also smart to watermark your videos to produce better brand exposure and association. 

Call-to-action – Just like any other piece of content, your video should have a call to action. Whether it’s at the very end of the video or included in annotations throughout, you want to give your viewers something to do after they watch to increase engagement. Convince AND convert.

Videos are no longer just a piece of your marketing plan, it’s golden to a social strategy, especially when it comes to increased engagement and outreach. Video allows you to use your brand’s voice to take advantage of news stories, consumer behavior, and any relevant content. Video content is the new trend of social media, and you want to ensure your brand “trendy”. If your 2021 marketing plan doesn’t include video, you should seriously rethink your strategy. 

A few examples of brands harvesting the power of video content: 

Ben & Jerry’s