Podcasts for Marketers and Entrepreneurs
Podcasts are a great way to gain inspiration and creativity through the thoughts and experiences of others. Podcasts have grown exponentially in recent years, and offer an inside look into how experts got to where they are today. Add the convenience of being able to listen to a podcast anywhere, and you’ve got yourself a perfect educational tool.
Whether you’re an entrepreneur or a digital marketer, if you want to stay competitive you have to keep up with the latest marketing trends, strategies, and tactics. With over 500,000 podcasts out there, it can be difficult to know the best ones for your time. We’ve compiled a list of ten podcasts that we’re sure all marketers and entrepreneurs can gain something from.
Founder of Social Media Examiner media company, Michael Stelzner, has a weekly podcast where he discusses social media marketing with interviews from leading marketing professionals. Listeners get tips and tricks during the 45 minutes episodes that they can put into action to build strategies that will help improve their company’s social media marketing efforts. Recent guests include Duncan Wardle, former head of innovation and creativity at Disney, brand consultant Jeffery Shaw, and popular YouTuber, Evan Carmichael, who has two million subscribers.
Copyblogger FM is a weekly podcast hosted by Darrell Vesterfelt and Tim Stoddart. A variety of experts analyze copywriting, content marketing, conversion optimization, and more. In recent weeks, the Copyblogger talked about how to become a professional freelancer, had a conversation with Tara McMullin about what you should talk about on your podcast, and how to win at search in 2020.
Jim Stengel, former Chief Marketing Officer (CMO) of Procter & Gamble and entrepreneur, hosts his own podcast. With 97 episodes, the podcast offers in-depth conversations with some of the most interesting CMOs in the industry. In the past few weeks, listeners have learned how to become customer-centric, listened in on an NFL roundtable, and got some valuable advice from Jennifer Olson on brand marketing.
Google Ad Campaigns experts Chris Schaeffer and Jason Rothman bring you tips on how to maximize your ROI with paid ad campaigns in this weekly podcast. The team has over a hundred episodes posted, with new ones coming out every Monday. In episode 168, listeners learned how to generate real estate leads with PPC. In episode 190, they got essential keyword advice, and in episode 191, the team discussed the state of keyword match types in 2020.
In the How I Built This podcast, Guy Raz gets into the marketing and digital stories behind some of the world’s most well-known companies. The podcast takes listeners on a narrative journey about innovators, entrepreneurs, and idealists—and the movements they built. Recently, he has had innovators and experts such as Julia Hartz from Eventbrite, Chip Wilson from Lululemon Athletica, and Ron Shaich from Panera Bread. Guy uses a narrative, story-telling format regarding innovators and entrepreneurs that entertains as well as educates
Unthinkable with Jay Acunzo focuses on the unconventional methods that lead to success. Jay tells us the stories about people who move away from the “traditional” best practices in their work and found a better approach — this is where you can learn from true experience versus the text-book instructions most people follow. In each episode, he reveals why it is essential to trust your intuition and why sometimes taking the unconventional path is logical, instead of risky.
Seo can be a tricky and long-winded subject, but the Search Engine Journal Show provides best practices for SEO strategy. The podcast has three different hosts that are also well-known marketers, Brent Csutoras, Danny Goodwin, and Loren Baker. The podcast covers topics related to SEO, PPC, social media, content marketing, and digital marketing with the top industry experts.
This Old Marketing is a podcast by Content Marketing Institute (CMI). Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends, and discuss how businesses can use content to attract and retain customers. Each episode of This Old Marketing features a discussion of content marketing headlines and rants from Joe and Robert on what’s going on in the industry.
Entrepreneurs on Fire is an award-winning business podcast hosted by John Lee Dumas where he interviews successful entrepreneurs and shares strategies for listeners’ entrepreneurial journey. In his podcast, Dumas has interviewed over 2,000 entrepreneurs, including Seth Godin, Gary Vaynerchuk, Tony Robbins, Amy Porterfield, and more.
Marketing school is a daily podcast by entrepreneurs/digital marketers Neil Patel and Eric Siu. Every episode is a bite-size digital marketing lesson you can digest and apply right away. It covers SEO, content marketing, social media, email marketing, conversion optimization, and general online marketing tactics that work in any industry.