Five Reasons Why Your Business Needs a Website
In an age where everything is found online, businesses can strongly benefit from having a website. Regardless of the industry, online presence is crucial to spreading awareness and providing your clients or customers with a call to action. You want to give possible leads a place to go to further discover what your business has to offer. A solid website can honestly make or break a business’s ability to generate revenue.
If you’re putting off creating a website because you aren’t “tech-savvy”, don’t know where to begin, or think it could be too expensive, then we have some good news. Getting yourself online has become a much simpler process in this digitally-focused age. Understanding why having a website is so important may help give you the motivation to get the ball rolling.
In simplest terms, having a website brings your business to life for consumers. A study done back in 2015 showed that 84% of consumers think a website makes your business more credible than companies who only have social media profiles. Five years later and with the continuous growth of the internet, we can only assume that percentage has gone up.
Think about what you do, personally, when you want to discover something. Do you Google it? With everything at our fingertips, people will use Google to find what they want. If you set your website SEO up and include the right keywords, Google will produce you in its search. A well-optimized website can help your business rank higher in Google’s search and attract a steady stream of new customers. Organic traffic can be a weighty part of your business strategy, so, leverage the opportunity to create and increase your customer base. If you invest in paid digital advertising through Google Ads, the chances of potential customers finding you increase dramatically because it takes longer to cultivate an organic traffic base versus a paid one to launch.
We understand social media is everyone’s favorite place to go when looking to connect with a brand. Social media allows a business to creatively showcase its personality and its place within its industry. However, social media should be used as an aid when establishing your brand online. A website can allow you to clearly establish who you are, what you do, and how you do it. In an age of endless information, you have to give the people what they want!
While websites are primarily thought used to provide more information and a way to shop if you’re an e-commerce brand, when set up correctly, it can be used to better serve existing customers. People want easy access to information and products, so provide contact information, frequently asked questions, and business updates. A stale or outdated website can give customers the impression that your service is lacking and even cause uncertainty in whether a business is still actively open.
Like we just said, in an age of endless information, you need to make sure you’re providing consumers with everything they need to feel confident in trusting you. Without a website, you risk losing customers to businesses that are already taking advantage of the online marketplace. Your competitors already have credibility, are popping up on Google, furthering their brand image, and developing relationships with customers that could be yours. Don’t wait any longer.
You want the best for your business, so give it the best assets available. There are so many directions you can take your businesses website in, but the key is to just start. Over time, or with the help of a marketing team like ours, you can optimize it to be the perfect version of itself.