Choosing the Right Digital Platforms to Advertise On

When it comes to social media, we already know the opportunity that lies within each platform. We are now able to reach large numbers of people, with each platform having its own particular set of users. When deciding what platform to invest ad dollars in, businesses need to be aware of the different nuances of each platform’s users. There are different ideas and opinions swirling around each platform, and understanding the way your ad will fit in is necessary for choosing correctly.  

In order to keep up with your competition, you need to have a good mix of digital advertising tactics in your media plan. Before deciding how and where you are going to advertise, there are two key questions to ask yourself: 

  1. Who is your target audience?
  2. What is the goal of advertisement? 

Having a deep understanding of what the answer to these questions are and why will help you understand what to look for when choosing a digital platform. 

Target audience 

Each platform holds a different set of users with ranging demographics. Defining who your intended audience member is will help save time and money when figuring out the best route to take. You want to be as specific as possible when defining your target audience, give them a customer profile and bring them to life if you have to along with the journey in how they interact with your business. Do research to see where your competitors are advertising and if it’s working for them. 

After giving your business/product a target audience, you’ll want to research what each of the platforms provide, in terms of advertising. 

Goal of advertisement 

There are several reasons your company has decided to advertise: increase brand awareness, widen audience reach, convert audience, increase sales. Giving yourself a clear goal will allow you to narrow down how you will advertise on each platform. Setting a clear goal will also help determine the necessary ad budget. Regardless of the platform being used, all effective advertising campaigns have one thing in common: they are based on well-defined goals.

There are many options to promote your business online. Setting out on an advertising campaign can be exciting if proper research and preparation is done. Allowing yourself to truly understand what your business or product needs from the advertisements will set you on the right path. At TriSpark Media, we understand the unique needs of every client and work with them to produce successful digital marketing with a return on investment. Contact us today if you have a service or product that needs an advertising strategy.