Is Animation in Advertising the Next Big Thing?
A 2021 trends report done by Wunderman Thompson Intelligence gave the top 100 trends and changes the advertising world is experiencing. In particular, it discussed the growing prominence of animation in advertising and general tv. The global animation market is projected to reach $473.7 million by 2026, up from $272.1 million in 2020.
Lyft, the prevalent rideshare company, was ahead of the curve when they released a fully animated ad for the company back in 2016. Since then we’ve seen companies like Slack, Sherwin-Williams, PayPal and Coca-Cola incorporate animation into their marketing and advertising strategies. More importantly, with the pandemic moving well past into 2021, animation has become a very viable solution for brands to maintain health guidelines and stray away from productions with large groups of people. Best Buy, Target, and Toyota were among the first to switch to this method of animation for TV advertising.
Whether you choose to go with live video or animated, one thing is certain – you absolutely need to include video in your content marketing strategy. In this blog, we’re going to highlight reasons we love animation and why we see it as an exciting new advertising trend.
Audiences can’t seem to get enough of animated videos. They are fun, colorful and creative to an extent that live video could never provide. People love visual content and can process visuals 60,000 times faster than text, especially when the image is moving. Animated content, in particular, grabs the attention of consumers in less than 1/10th of a second. Animation advertising can resonate with any type of audience and deliver any type of message.
Animated ads allow for ultimate creativity, which helps give your brand a lasting impression. Businesses can dive further into their purposes, values and intentions with a more creative approach. These methods can give their customers a clearer understanding of who they are as a business.
Animation is also a great way to portray complex ideas that may be hard or lengthy in classic live video ads. A product or service that involves science or technology could benefit from an animated video. A video can amplify your educating efforts by breaking complicated concepts down into fun scenes that are easy to understand and stick to the memory.
In terms of pricing, reaching professional-level quality standards is much more cost-effective through animation, as a similar video done with live-action footage can easily cost three times as much.