How Brands are Celebrating Women’s History Month
Last week the world celebrated International Women’s Day during Women’s History Month. This is a time to celebrate the social, economic, political, and cultural achievements of women around the world. While celebrating the achievements of women and working towards equality for women everywhere far exceeds a month, many brands use this time to find ways to give back. Many fashion, wellness, and beauty brands are donating to Women’s History Month initiatives. Other brands are using this time to speak out against the harsh realities women still face today.
The antiperspirant and deodorant brand recently partnered with the YWCA, a nonprofit organization dedicated to eliminating racism and empowering women, to tell stories of the women who have been greatly affected by the pandemic. The partnership is dedicated to supporting more than 100,000 women and their families with childcare, workforce development, and barrier reduction. Secret is pledging $1 million to its efforts, and raising awareness around the issue with a docuseries called “Secret Superhero Moms.”
The iconic chocolate brand is celebrating women with a play on its name. A small batch of HerSHEy’s bars highlight the SHE within the brand name, and on International Women’s day, each of the four Hershey’s Chocolate World locations in the U.S. distributed the special bars to the first 1,000 visitors. The release was also accompanied by a short film featuring impactful women including Gloria Steinem, Gilda Radner, and Katherine Johnson. The brand encouraged fans to celebrate by sharing pictures of inspiring women with the hashtag #CelebrateSHE.
Barbie’s Inspiring Women Series just introduced a new character right in time for International Women’s Month. Eleanor Roosevelt has been added to the series, joining Maya Angelou, Susan B. Anthony, and Ella Fitzgerald to name a few. In conjunction with the release, the brand is partnering with advocacy organization Girls Leadership to continue its preexisting Dream Gap program, which funds nonprofits that help girls maximize their potential. The new partnership will fund “girl-led” research and education around media representation and bias.
Saks Off 5th
Saks Off 5th is partnering with Girls, Inc., a nonprofit that aims to inspire and support young women, for WHM. Saks Off 5th created a special Gold Vermeil Paperclip Chain Bracelet exclusively for the organization; throughout March, 15 percent of the sales proceeds from the $39 bracelet go to Girls Inc.
Throughout Women’s History Month, PopSockets is donating 50 percent of sales from its new PopGrip collections to the Malala Fund, which works to provide all girls with free, safe, and quality education.
The jewelry designer released a special trio of bracelets for International Women’s Day, and from March 1 to 8, 20 percent of the proceeds go to the Kendra Scott Women’s Entrepreneurial Leadership Institute at UT Austin to help empower young female entrepreneurs.
This year’s International Women’s Day theme was “#ChoosetoChallenge”. We must all continue to challenge the norm that is women’s inequality and work towards a more fair and equal world. If your business is interested in starting a campaign, contact TriSpark Media today. Our team of talented marketers and advertisers will help you create a meaningful campaign.