Five Ways to Get More Opt-Ins From Your Content
Let’s talk about the elusive mailing list all successful companies work hard to obtain. Growing your list is a common topic in the marketing world and it’s easy to understand why. Email has repeatedly proven to be the most effective form of communication and the best marketing channel for ROI. More than 59 percent of marketers count email marketing as their biggest source of ROI. You might be wondering if email is still a worthwhile marketing strategy. It is. Additionally, email generates $38 for every $1 spent, which is an astounding 3,800% ROI.
There are various ways businesses go about adding to their mailing list through successful content and marketing. However, with 35% of marketers sending their customers 3-5 emails per week, it can be challenging to stand out amongst the clutter that is people’s inboxes. So what does an excellent opt-in page look like?
Quick and Simple
If it takes longer than 30-seconds, forget about it. People want easy if it requires them to give you something of theirs, like an email and phone number. Using your opt-in offer should require as little skill as possible.
Provide a Solution
Your opt-in offer should be a quick and simple taste of the sort of information the visitor will find on your website currently and in the future. To be effective, it must target a problem specific to your audience.
Make Customers Feel Included
Subscribers may want information about your products, but they want to know about you too. Newsletters and regular features drive a content-rich campaign when shared with a wider audience than simply those who initially signed up.
Content upgrades can include PDF blog posts, cheat sheets, webinars, or knowledge base articles.
If you’re going to be filling up someone’s inbox, then make it worth their while. Offer rewards! Your button copy and value proposition have to be on point if you want higher conversion rates—instead of the typical call-to-action buttons and using “subscribe” links, which can turn people off. 70% of subscribers open emails in hopes of finding a discount code to use. By offering that right off the bat, you increase the chance of gaining a subscriber.
Usually, when thinking of email opt-in forms, we tend to think in the narrow field of pop-ups only. They’re not the only type or always the most effective. Here are a few form types and where you can place them:
- Header Opt-in. The opt-form is in the header, above the fold.
- Notification Bar. This can be a form that shows as a bar at the top or bottom of the screen.
- Slide-in or floating opt-in. As the names sound, these are less invasive when compared to a full “in your face” pop-up, but the movement of these coming into the screen is enough to catch the eye.
- Stock Item Reminder. Another powerful way to grow your email list is to give people a chance to sign up for a notification when a certain item comes back in stock. You can include these forms on a case-by-case basis on product pages.
If your business is looking to solidify the perfect mailing list through effective content and strategies, contact TriSpark Media today. Our team of talented digital marketers will get you to where you want to be.