Vimeo vs. YouTube: Which Should You Use?

Are you a Youtube or Vimeo user? When it comes to uploading videos online, YouTube and Vimeo are the two most popular platforms in the market. That’s why we’re interested in which one is respectively better. The answer is likely a subjective one, but we did our research to help those who are undecided. Each platform has its advantages and disadvantages – whether you’re looking for a platform to upload and share your videos, or you want somewhere to watch great quality content, there are lots of factors to bear in mind. 

Pricing

Let’s start with pricing. Both YouTube and Vimeo are for-profit companies. Their pricing options are based on how they make money online. 

YouTube is free because they make money by showing advertisements. These advertisements are displayed inside the video player, in the sidebar, and inside the YouTube app. YouTube also offers a paid subscription called YouTube Red for viewers. This service allows viewers to get rid of advertisements as well as access YouTube original shows.

As a content creator, you’ll be able to upload as many videos as you like for free with unlimited storage. YouTube focuses on making money with their advertising, not monthly or yearly payment plans like Vimeo.

Vimeo offers a free subscription and different paid tiers: Plus, PRO, Business, and Premium. They each have different levels of storage and support. Vimeo does offer a basic, free membership, but it limits you to 500MB maximum storage per week.

Audience Reach 

When it comes to audience size and reach, Youtube has a bit of an advantage since it is owned by Google. Almost all Android phones in the world come with the YouTube app pre-installed. YouTube has a community of more than 1 billion users; that’s one-third of the internet community. It is also the world’s second most widely used search engine.

Vimeo has over 170 million users, and it is growing at a significant pace. Vimeo is home to some of the most creative content creators in the world. If you are a creator, the number of registered users might not matter if your Vimeo channel is mostly used as a portfolio for your work, or to share with potential clients.

Editing 

YouTube offers powerful video editing features, like creating videos from your previously uploaded videos and photos. You can also create videos using your videos and photos in Google Photos. Their web-based video editing tools offer a simple and easy video-creating process. You can also add links, annotations, captions, and subtitles to your videos. You can also livestream on YouTube. 

Vimeo does not offer as many video editing features like YouTube, but it does offer all the basics you’ll need. It allows you to add video title, description, category, tags, license, and audience rating. You can also upload captions and subtitles to your videos. Vimeo does not have annotation features, so you cannot add clickable links into your videos. 

The best part about Vimeo is that it allows you to replace a video after it has been uploaded without losing that video’s stats. When you upload your video to YouTube, it cannot be changed without completely deleting the file and re-uploading. This means that you will lose all of your views and stats in the process. 

Analytics 

Both sites offer a wide array of analytics for your video that can be extremely helpful when determining who is watching your video and how they are viewing it.

The downside is that you will have to be a Plus Vimeo member to receive advanced analytic access. Both platforms offer stats on views, comments, likes, shares, total plays, and geographical data, but YouTube offers a little more. YouTube offers insight into traffic sources, gender, what devices your viewers are using, and audience retention.

Video platforms are preferential, and at the core of choosing is which platform you believe aids you in creating the best content. If your business is looking to share awesome video content with clients or customers, contact TriSpark Media today. Our talented digital team can give you what you want. 

 

Leave a Reply

Your email address will not be published. Required fields are marked *