You Should Know These Website Design Trends for 2021
When it comes to the world of web design, change is a constant reality. Design trends come and go, changing seemingly by the minute. In recent years, and the past year especially, it has never been more important for a business to have a strong digital presence. Not having a strong website with modern design techniques can potentially result in a massive missed opportunity. That’s why it’s important to constantly learn about how design trends are changing over time so you can adapt to them and avoid being left in the dust.
As a general trend over time, web design has moved more toward realism than artificial. It takes a careful balance between the digital and the real world to create a design that feels familiar and ordinary, almost like a part of your everyday life. At the end of the day, the user experience is something that must always be kept at the core of your design process.
As we enter into the second half of 2021, here are some of the most important design trends that you should know to stay on top of your game.
One design trend that has been gaining traction in the past year is Neumorphism. This style can be thought of as a successor to skeuomorphism, a design that integrates familiar yet outdated materials into the current design. This style was at its most popular in the early 2010s and was then replaced by flat design, emphasizing simple, uniform, and easily identifiable colors and icons. Neumorphism is a combination of both skeuomorphism and flat design. It is characterized by designs that resemble physicality through drop shadows while also having semi-flat colors. Looking a bit like paper embossing, it gives designs more of a tactile feel that was lost during the transition to flat design.
Web-based animation has been on the rise in recent years. In 2021, a popular form of this trend is known as parallax animation. Parallax animation works by separating elements of the page into foreground and background extremes, creating an optical illusion of sorts. To the user, parallax animations will make it seem like page elements near them in the foreground move faster than those in the background. This is similar to the real-life parallax effect, making it an effect that impresses and draws users in with its realism.
Nobody likes staring at a computer screen all day with colors that will strain their eyes. With so much work these days being done on computers, it’s important for designers to account for this and utilize colors that are easier on the eyes. While in the past, design was largely seen as either extreme darks or extreme lights, in 2021 many designers have moved toward the middle in soft color palettes. Greens that evoke a warm garden or blues that remind you of the sea are great choices to ensure your users feel calm and relaxed while interacting with your website.
When a user scrolls through a webpage, they are actively engaging with the site as they scroll through. This presents an opportunity to capitalize on that engaged state of mind with scrolling animations that give the user visual feedback as they scroll. This works by adding animations and design elements that can make a user feel as though they are entering an entirely different web page with just a simple scroll. It also makes your website feel more dynamic, engaging, and alive than a simple static background without any animations.
While simple shapes and lines might seem overly minimalistic, designers have been utilizing them in creative ways to evoke interest in users in recent times. Abstract minimalist art is full of bright and vibrant colors that make your website pop in unique and interesting ways. Rather than using a simple stock image, consider adding this style to your website.
As you can surely tell from this blog, design trends are constantly changing. For your business to stay on top of its game, you must always be thinking about how to improve your digital presence. If you’re looking to give your website a fresh coat of paint, reach out to our team of talented advertisers and graphic designers at TriSpark Media who can work with you to create a website design that will help your business stand out among the rest.