Tips on Making Your Mobile Website Design Stand Out
Mobile website traffic from phones has exploded in the past few years. The rise of smartphones in the early 2010s was the beginning, but those numbers are nothing compared to the percentage of traffic that mobile users take up. In 2011, mobile users made up just 6% of web traffic. Fast forward ten years later to 2021, and that number has skyrocketed to 56.75%. While you may have once been able to get away with having a subpar or average mobile version of your desktop website, those days are long gone. When more than 50% of your users are browsing on a mobile phone, it’s time to make your mobile web design stand out from the crowd.
It’s great to have a strong search engine optimization game that draws users to your mobile website, but what happens when they actually get there? If these users find the website uninteresting, they’ll quickly bounce and result in a lost sale or customer. That’s why it’s so crucial to have a unique yet functional mobile website design to engage customers with.
Here are some of our top tips on making your mobile website design stand out from the rest:
Visuals Are Everything
First impressions can have an extremely powerful impact on whether or not a user will stick around on your mobile website. One study found that when asked for feedback on a website, 94% of participants talked about design. The most common complaints about design centered around how complex or busy the site looked, as well as whether it was too boring or had the wrong use of color. Clearly, the visual design itself is what makes the biggest impression in the minds of users. You’ll want to work with experienced graphic designers who know how to strike the right balance of not too complex, but not too plain and boring either.
Keep Things Fresh
One of the worst mistakes you could make with a mobile website is to let it get stale. While you don’t want to confuse users by completely changing your design too quickly, it’s definitely possible to bore them with the same old design and content. You should always be considering what kind of additional content you could add to the site that users want or need. From time to time, add a fresh coat of paint to a website to show users that your web experience is always growing and evolving.
Make It Easy
Special attention needs to be paid to how a mobile user might navigate a website compared to a desktop user. Mobile users often have different browsing patterns, and your mobile web design should be structured to accommodate that. You’ll want clean and clear design elements while keeping in mind the fact that the website is being displayed on a much smaller phone screen. Emphasizing images with less text than your desktop website will help the design translate well to mobile.
Utilize Calls to Action
Mobile users are more likely to bounce off your website quicker than other types of users. That means you need to grab their attention quickly with buttons that emphasize the things you want your users to click. For example, an e-commerce site should have big buttons that say things like “Shop Now” to shuttle users in the right direction rather than having to rely on navigation links.
Almost every industry has taken note of the importance of good mobile web design. To stand out from the crowd, you can’t just get by without investing some time into a mobile web design that will convert your users into happy customers. If you’re interested in partnering with a team that can help you with your website design, look no further than TriSpark Media. Reach out to our team of talented advertisers and marketers who can work with you to help your business stand out among the rest.