How to Increase Engagement On Social Media
A company’s presence on social media can be a powerful tool. It helps a business connect with its customers on an entirely new level that wasn’t previously possible. Many marketing and advertising professionals spend time trying to perfect their social media campaigns. There are so many aspects that go into managing social media for a business, from the type of content it puts out to which audience it wants to target.
However, an increasingly important metric of success on social media is engagement. Social media engagement is simply how much your target audience engages with your posts. It’s great if you have a huge audience, but having an engaged audience can be just as important. The typical measurements for engagement are comments, messages, views, likes, and shares.
So how do you increase engagement on social media? Here are some tips:
Create a Blueprint
The very first thing you’ll want to do when thinking of how to increase engagement is to create a blueprint for your social media strategy. Every business is different, which means every business will have different goals that they want to achieve using social media. For example, a fast-food brand might want to have a fun and casual social media presence that frequently communicates with its target audience. On the other hand, consider a luxury clothing brand. Their social media presence would likely be more serious and seek a different type of engagement from its target audience. Creating a blueprint for your social media presence will help foster engagement.
Understand Your Audience
Once you know yourself and your own strategy for social media and engagement, you’ll want to think about your target audience. What type of brand voice will allow them to connect with your brand’s social media presence? This can require some market research if you’re not already familiar with your target audience. Consider how your target audience usually engages with other brands on social media. The best way to increase engagement is to form a genuine connection with your audience, which can easily go wrong if you don’t put in the time and effort to understand your audience.
There is a delicate balance you have to strike when it comes to sparking conversations on social media. On one hand, you can initiate the conversation with a message that directly asks your audience for answers. For example, a streaming service company that asks users to name their favorite show they’re currently watching. The other way to encourage conversation is by actively listening to your target audience. By reading replies, comments, and direct messages, you’ll create an environment where your audience feels like they’re actively taking part in something. Depending on the size of the brand, it may be difficult to keep up with every single message, but replying in small doses can still go a long way.
One of the worst things you can do when it comes to engagement is come off as robotic. Your target audience will be most likely to engage with your content when they feel like there’s a human element to the content you post. Think of the ways that your customers typically use your product or service in their day-to-day lives, and implement some of that into your social media posts. If they see a bit of the “real world” in the content you post, they’ll be far more likely to comment on your posts or share them with others.
Driving up engagement on social media can seem like a difficult task, but it doesn’t have to be. Marketers have a solid understanding of how engagement fits within the wider umbrella of a strong social media strategy. If you’re interested in partnering with a team that can assist with your marketing campaign, look no further than TriSpark Media. Reach out to our team of talented advertisers and marketers who can work with you to help your business stand out among the rest.