How to Stay on Top of Social Media Trends

The marketing and advertising industry is one of the fastest moving fields in business. From day to day and week to week, what’s currently trending can rapidly shift. With the rise of the Internet and other devices that make communication easier than ever, it can feel overwhelming to stay in the loop on the current conversation. However, it’s not as intimidating as it might seem. By making a few changes to how you interact with and think about social media, you can stay on top of any trending topic.

If you find yourself low on time or overwhelmed by the fast moving world of social media, we’re here for you. Check out our list of a few tips to ensure you’re never too late to the party on any social media trend:   

Set Aside Time For Social Media

Sometimes the best way to get comfortable with something is by immersing yourself in it. When it comes to social media, we all have our pre-conditioned habits on who we follow or talk to. But when looking at it from a business perspective, sometimes you need to shake off your usual habits to understand the bigger picture you might be missing. Try to set aside some time each day to look through your company’s feeds on social media. If you can, try to customize your feed settings to show the most relevant and trending topics. Doing this each day can give you a much better understanding of what’s currently trending and why. 

Set Up Saved Searches

An underrated function of many social media platforms such as Twitter is the save search feature. On sites like Twitter, you can search specific hashtags and then save the search for easy access in the future. Depending on your business, the hashtags you search up will differ, but try to think of the most relevant hashtags or keywords that you’re looking for when it comes to social media trends. That way, you don’t have to keep remembering and typing in your searches, because your saved searches will be pinned at the top of the list any time you fire up the search bar.

Stay Current With Newer Apps

By now, most people have at least heard of newer social media apps like TikTok. The big players like Facebook, Instagram, and Twitter still have plenty of viral and trending topics, but TikTok has grown increasingly relevant to the world of social media trends in the last few years. If you ever feel lost or out of the loop on a trend you’re seeing somewhere, it might have come from TikTok! Don’t underestimate this app’s meteoric rise. Spend some time scrolling through the main feed, called the “For You” page. Check out hashtags and sounds to get a sense of what’s currently trending.

Utilize Google Alerts

Google Alerts allows users to tag a specific keyword or name that, when mentioned somewhere online, will be sent to your email inbox. For example, if you set up Google Alerts for specific keywords that are relevant to your industry, you’ll get an email right away when there’s breaking news on that topic. This gives you a leg up on the competition when it comes to finding out about a topic people are talking about online. 


While it might seem impossible at times to be up to date on every single trend and breaking news story, you can make things a lot easier on yourself by following through on some of the tips mentioned in this blog. However, this is just the tip of the iceberg when it comes to a strong social media presence. If you’re interested in partnering with a team that can assist with your marketing campaign, look no further than TriSpark Media. Reach out to our team of talented advertisers and marketers who can work with you to help your business stand out among the rest.