Reasons Why Event Marketing Is Effective

The marketing and advertising landscape is always changing. With so many new and innovative ways to get your product in front of consumers, it can be an overwhelming process to pick a marketing strategy. One key part of a well-balanced marketing strategy is event marketing. According to one report about the effectiveness of event marketing, 85% of senior leadership employees believe that in-person marketing events are important to their business. Without a doubt, this is one aspect of marketing that can really take your company to the next level.

While it’s clear that event marketing is effective, what really is it? Event marketing is any kind of presentation, show, or exhibition that promotes the product or service of a particular business. These types of events used to typically only take place in person. However, as technology has advanced, the option to take your event marketing to a virtual space via streaming or other methods has become more viable. Event marketing is all about putting your product or services in front of consumers in a tangible way. It can take the form of a booth at an industry trade convention or setting up shop in a public venue. This unique interaction with your product can spark interest in consumers in a way that many other marketing methods cannot.

Here are some of the top reasons why event marketing is so effective:

Increase Brand Awareness

Having your product front and center for your target audience to see can make a huge impact on your brand awareness. According to Statista, 93% of consumers said that live event marketing had a bigger impact on them than a TV advertisement. Many consumers are inundated with all kinds of commercials, while event marketing is less common and therefore more likely to stick out. Running a marketing event can turn your product or service from an idea into a tangible, in-person experience that your target audience can latch onto.

Get In Front of New Audiences

One of the most challenging aspects of marketing is getting your product or service out in front of a new audience that might not be familiar with it. Event marketing bypasses this difficulty by bringing in a ton of consumers who might not have ever heard about your company before. People passing by might notice your marketing event and walk over to learn more about your product, or at the very least be exposed to your company’s name and branding. Even if they don’t fully participate in the event, you’ve gained some extra real estate in the minds of those that might not usually be aware of your company. 

Build Brand Loyalty

Whether the people interacting with your event are already loyal customers or completely new to your brand, event marketing can go a long way to building brand loyalty, especially if your event has some kind of giveaway or free merch-related element. The goal with these events is to create positive associations for your brand in the minds of consumers or other businesses, and what better way to generate those warm fuzzy feelings than with free stuff? Both current and new customers can appreciate the goodwill that your company generates.

Strengthen Your Social Media

Even though many marketing events are in person, there can be a huge social media aspect to them as well. When running a marketing event, you’ll have a treasure trove of pictures and videos of customers interacting with your brand to post on your social media accounts. This way, not only are the people at the event getting exposure to your brand, but you’re also bringing the fun of the event to those following your social media accounts as well. Event marketing also presents a great opportunity to boost your social media following. You can advertise your social media account handles on posters or other merch you might be giving out. Throughout the course of several events, you can build a strong following for your brand.

Almost anyone in the marketing industry will tell you, event marketing can be a huge boost to your business. They offer a unique opportunity to get your brand in front of a ton of people while having fun doing it. If you’re interested in partnering with a team that can assist with your marketing campaign, look no further than TriSpark Media. Reach out to our team of talented advertisers and marketers who can work with you to help your business stand out among the rest.