How to Determine Your Marketing Goals

Projecting out into the future can be a difficult task for any business. However, planning ahead is an important key to success in an increasingly competitive world. You may have an awesome idea for a product with a great group of people to carry out your vision, but without a strong marketing roadmap complete with measurable goals, it can be easy for a company to lose its way.

Why is it so important to set marketing goals? Without them, you lack the clarity of knowing exactly where you want your company to go and how to get there. It’s inevitable that there will be some bumps in the road that may cause you to slightly alter your goals along the way. Regardless, having a clear and concise set of documented goals can go a long way in making sure your marketing strategy is successful.

Here are some tips on determining your marketing goals:

Understand Your Mission

In order to successfully set and accomplish your marketing goals, you need to establish what your business is setting out to do. Try to avoid starting with broad goals, for example, “increasing our social media engagement”. Instead, discuss more specific targets, such as improving your relationship with customers or increasing brand awareness. Determining what you specifically want your marketing strategy to achieve can help lead you to the more broad, overarching goals along the way.

Create Measurable Goals

Once you have a solid understanding of what you want your business to achieve with its marketing operations, the next step is to determine how to measure those goals. Having too vague of a goal can cause confusion amongst your team. You can avoid this by establishing goals with measurable numbers to ensure the entire marketing team understands what the target is. This can be a highly motivating influence as you track your progress along the way to your overall goals.

Establish Deadlines

Setting a deadline for a specific goal can be tricky. You want to strike a perfect balance between giving your team enough time to accomplish the goal while still being timely. This can change drastically depending on the goal itself, so it may take some intuition and communication with your team to figure out the right amount of time needed to hit your goals successfully. In addition to a long-term deadline, creating shorter milestone objectives along the way can also improve your team’s motivation as they celebrate the smaller victories on their way to achieving the goal.

Reevaluate Along The Way

Having a strong roadmap for your marketing campaign is important. But even the best plans can go awry. If you notice something that needs changing at any point, whether it’s a specific number goal or a change in creative direction, don’t be afraid to take action. However, try to keep any major changes to a minimum. Changing course too often can make things difficult for your team and cause further unnecessary confusion.


Achieving your goals in marketing is a marathon, not a sprint. By following some of the tips in this blog, you’ll be well on your way to creating and carrying out a killer marketing campaign. If you’re interested in partnering with a team that can assist with your marketing campaign, look no further than TriSpark Media. Reach out to our team of talented advertisers and marketers who can work with you to help your business stand out among the rest.