Image vs. Video Content on Social Media

As anyone in the advertising industry knows, social media represents an opportunity for a business to show off its visual flair through images and videos. Having a strong visual design that ties together a company’s entire digital presence is one key to success in a world where social media is only becoming more important. But there’s one question that many people who work in the industry ask themselves, which type of content is more engaging: images or videos?

To answer this question, we need to explore the pros and cons of both image and video content. Ultimately, you will most likely find that a combination of the two is necessary for success on social media. However, knowing the positives and negatives of each form of visual content can help guide your decision on which type of content to focus more on.

Here are some of the pros and cons of image and video content:

Image Advantages

The simple static image may not be as flashy as video, but it is an important part of any social media posting strategy. Compared to a post without an image, posts that have images are far better at capturing the attention of your audience. Images can be great at establishing a visual identity for a brand using certain colors and design elements. Images can also be great at presenting otherwise difficult to read information or numbers in a pleasing, easy-to-understand format.

Image Disadvantages

While images are great at certain things, most businesses definitely don’t want 100% of their content to be image-based. Images have several drawbacks when it comes to how people use social media. For example, people are far more likely to quickly scroll past a static image in their feed. This is one area where videos have an advantage over images, as videos are far better at getting someone to stop scrolling and look at the content. Having too many images can make your page feel a bit static or stale, so make sure to mix in some videos to remedy this problem.

Video Advantages

In recent years, video content has become king on social media. The social media algorithms of platforms like Facebook and Instagram have changed in recent years to favor video. Video content drives up several important social media analytics such as impressions and engagement rates. Videos are also more likely than image content to be shared with others, increasing the reach a post might have. The growth of platforms like TikTok that are entirely video-based has further cemented video content’s place upon the social media throne.

Video Disadvantages

Video content is a powerful tool for social media marketers to use, but what are its drawbacks? One of the biggest issues with video content is how difficult it can be to produce. Designing a static image is a far easier process than any kind of video or motion graphics-based content. Additionally, while video content is very engaging, it can be hard to get users to stick around for the entire length of the video. It can take time and resources to create high-quality video content that keeps the audience watching the whole way through.

Which To Choose?

In this case, there really isn’t a clear winner over the other. While video content might be stronger overall, having a strong combination of both image and video content is the way to go. How often to use each type of content is dependent on your brand or product type. Some products will benefit from having a large amount of video content showcasing their strengths. On the other hand, some products lend themselves better to infographic-style images that present the data in an easy-to-understand way.

 

Making a decision on whether to use an image or video content for your social media can seem difficult, but it doesn’t have to be. If you’re interested in partnering with a team that can assist with your marketing campaign, look no further than TriSpark Media. Reach out to our team of talented advertisers and marketers who can work with you to help your business stand out among the rest.