As a company, how do we remain authentic? As a company, how do we remain authentic while also making a profit? If a product displays uniqueness and […]

With hundreds of career paths to choose from, like being an accountant or being a professional underwater basket weaver (yes, it exists!), it can be a tedious […]

Why is Marketing like Dating Apps? It’s a rainy Saturday afternoon and you find yourself bored, scrolling through Tinder, Bumble, or maybe even Christian Mingle. You’re swiping […]

  Whether you’re a newbie or an oldie, it’s important to use proper vocabulary when speaking to other marketers. If you nod along when a word comes […]

It’s no surprise that the global gaming industry has reached a peak of $135 billion at the start of 2018. That being said, there are many marketing […]

Marketing communications, also known as MarCom, is the use of communication channels such as television, social media, public speaking, etc. that businesses may use to share a […]

Marketing is the process of using tools to create a relationship between your business and potential/current customers.    Marketing is necessary for any business because it gives […]

Public relations (PR) is when a professional helps a business or individual create and maintain a positive image or reputation. People within this profession maintain a positive […]

Thanks to the power of social media, politicians have been able to reach voters across the country. According to Statista, 79% of the U.S population uses social […]

Have you ever wondered why every Starbucks has the smell of freshly roasted coffee? They are playing with your sense of smell so you can make a […]